Directions 2017: Santa Clara, CA

Tech Industry Redefined: The Rise of the DX Economy, Feb 28, 2017, Santa Clara, California, United States

Event Details

Directions 2017: Santa Clara, CA

Tech Industry Redefined: The Rise of the DX Economy

Over the next three years, we will see the emergence of digital transformation (DX) at a macroeconomic scale – the dawn, if you will, of the “DX economy.” In this new economy, enterprises will be measured by their ability to hit and exceed a whole new set of demanding performance benchmarks enabled by cloud, mobility, cognitive/artificial intelligence, the Internet of Things, augmented reality/virtual reality, and the DXs fueled by these technologies.

DX efforts will no longer be ‘projects,’ ‘initiatives,’ or ‘special business units’; they will become the core of what industry leaders do and how they operate. Are you ready?

Join us for IDC’s 52nd annual Directions conference, where our analysts will present throughout the day, tracking the biggest story of our time: the continuing emergence and evolution of the 3rd Platform/DX marketplace. Register today.

For more information, please visit:


Early Bird Rate: (Deadline is February 3, 2017)


Standard Rate:


Event Benefits

This year’s attendees will benefit from the following:

  • Market intelligence and guidance to identify and optimize growth opportunities
  • Contact with IDC analysts through one-to-one meetings, presentations, Q&A, networking breaks, and analyst-hosted lunch roundtables
  • Twenty four breakout sessions covering the hottest topic areas and numerous special interest sessions, allowing you to customize the day’s agenda for your specific needs
  • Predictions on the vendors, products, and strategies best-positioned for growth
  • Opportunities to network, learn, and share with colleagues and potential business partners
  • Post-event, online access to Directions presentations including audio and visuals

Who Should Attend

Directions is attended by technology professionals, members of the investment community, and executives from ICT companies in:

  • Executive Management
  • Marketing/Business Development
  • Product Management
  • Distribution Channels
  • Strategic Planning
  • Market Research/Competitive Analysis
  • Information Technology Management
  • Operations


Feb 28 2017


08:00 AM - 06:00 PM

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